This 6-month course offers a comprehensive introduction to the world of digital marketing, enhanced with the latest advancements in Artificial Intelligence (AI). The program is designed to equip learners with practical skills in SEO, social media marketing, email marketing, content creation, and performance analytics, while also integrating AI tools like ChatGPT, Google AI, and predictive analytics for more efficient and personalized campaigns.
Introduction to Digital Marketing
SEO & SEM Techniques
Content Marketing & Blogging
Social Media Strategy & Management
Email & Mobile Marketing
AI in Digital Advertising (e.g., automated bidding, targeting)
AI Tools for Content Creation & Analysis
Marketing Analytics & Data-Driven Decisions
Capstone Project & Portfolio Building
AI-Powered Digital Marketing Specialist
Design and execute campaigns using AI tools to increase engagement and ROI across digital platforms.
Marketing Automation Manager
Use AI and machine learning tools to automate customer segmentation, lead generation, and email marketing workflows.
SEO/SEM Analyst with AI Expertise
Apply AI-based tools to enhance keyword analysis, competitor research, and campaign optimization.
